Template · Sponsorships

Sponsorship proposal template

A brand reads a proposal to answer three questions: who watches you, what they get, and what it costs. This one answers them on a single page, in that order.

What goes in a sponsorship proposal

A one-line pitch. What the partnership is, for this brand, in one sentence.
Your audience. Platform, followers, average views, engagement rate, and who they are (age, location, interests) from your own analytics.
Why this brand. One or two reasons your audience already wants what they sell. Specific beats flattering.
The deliverables. Exactly what you make: format, length, number of posts, posting dates.
Usage and extras. Whether they can run it as an ad, for how long, and any whitelisting or exclusivity.
The price. A total, with each paid add-on on its own line. Brands compare line items.
Proof. Two or three past results or sample links.
Next step. A date and a single question they can say yes to.

Price each line with the UGC rate calculator or the influencer pricing calculator before you send it.

Sponsorship proposal (one page)

Partnership proposal: [Your name] x [Brand]

The idea
[One sentence: e.g. "A 60-second morning-routine video that shows [product] as the step my audience keeps asking about."]

My audience
- Platforms: [TikTok @handle] · [Instagram @handle] · [YouTube channel]
- Followers: [number] · Average views per video (last 30 days): [number]
- Engagement rate: [x.x%] (likes + comments + shares + saves ÷ followers)
- Who they are: [e.g. 72% women, 25–34, mostly US and Canada, interested in skincare and home]

Why [Brand]
[One or two specific reasons: a product they already ask about, a gap your content fills.]

Deliverables
1. [1 x 60-second TikTok video, posted on (date)]
2. [3 x Instagram Stories with a link sticker, posted the same day]
3. [Raw footage of the video for the brand's own edits] (optional)

Usage and extras
- Organic reposting on [Brand]'s own accounts: included
- Paid ads usage: [90 days], [price]
- Whitelisting / Spark Ads: [30 days], [price]
- Category exclusivity: [30 days], [price]

Investment
- Content and posting: $[amount]
- Add-ons above: $[amount]
- Total: $[amount] · 50% on signing, 50% on delivery

Recent results
- [Brand A]: [result, e.g. "41k views, 2.3k saves, 6.1% engagement"] · [link]
- [Brand B]: [result] · [link]

Next step
If this works for you, I can start on [date] and deliver by [date]. Would you like the contract this week?

[Your name] · [email] · [portfolio link]

What to leave out

Your life story. One line of background is plenty.
Follower counts without views or engagement. Brands buy attention, not a number on a profile.
A vague price ("rates on request"). A clear number with line items gets a counter-offer instead of silence.
More than one page. Link to your media kit for the rest.

Coming next

Contracts and invoices built from a deal’s terms, so you stop retyping them. Get an email when they open.

Or make your free portfolio now →

Questions creators ask

+How long should a sponsorship proposal be?

One page. Put the audience numbers, the deliverables and the price on that page and link to your media kit for everything else.

+Should I put my rates in the proposal?

Yes, as a total with each paid add-on on its own line. A specific number gets a reply or a counter-offer; "rates on request" usually gets neither.

+What is the difference between a proposal and a media kit?

A media kit is the same for every brand: who you are, your audience and your stats. A proposal is written for one brand and one campaign, with deliverables and a price.

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