Free calculator · Engagement
Engagement rate calculator
Brands look at engagement before followers. Work yours out the three ways brands and tools calculate it, then see how it compares with the 2026 benchmark reports.
(Likes + comments + shares + saves) ÷ posts ÷ followers × 100
Keep these numbers
Put them in your media kit
A portfolio page and media kit with your stats, each with its date, that brands can browse and send a brief from. Get an email as new tools open.
Which number to put in your media kit
Use the rate by followers over your last 10 to 20 posts, and say which posts and dates it covers. Brands compare it with other creators, and a figure they can check builds trust faster than a flattering one.
Where these numbers come from
- 1.Hootsuite: How to calculate engagement rate (October 2026)The standard formulas as published.
- 2.Rival IQ: 2026 Social Media Industry Benchmark Report (March 2026)Brand accounts (150 companies per industry), median per post, interactions ÷ followers.
- 3.Socialinsider: 2026 Social Media Benchmarks (January 2026, updated quarterly)Brand accounts.
Checked October 2026. Spot something out of date? Tell us on the contact page and we'll update it.
Questions creators ask
+How do you calculate engagement rate?
Add up likes, comments, shares and saves on a post, divide by your followers (or by the post’s reach or views), and multiply by 100. Average it over several recent posts.
+What is a good engagement rate on Instagram?
Rival IQ’s 2026 report puts the median brand account at 0.3% per post by followers, and Socialinsider’s average is 0.45%. Creators usually run well above brand accounts.
+What is a good engagement rate on TikTok?
TikTok engages more than other platforms: Rival IQ’s 2026 median is 2.01% and Socialinsider’s average is 2.5%, both for brand accounts.
+Which engagement rate formula should I use?
By followers is what the benchmark reports and most brands use, so it is the one to put in your media kit. By reach or views says more about how each post landed.
Keep going
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A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.