Guide · Media kits

What to put in a media kit

A media kit answers a brand’s questions before they ask: who you are, who watches you, what you have done for other brands, and what working with you costs.

The sections, in the order brands read them

About you: name, location, what you make, and a photo.
Your stats: followers on the platforms that matter, average views, and engagement rate from the engagement rate calculator, with the dates they cover.
Your audience: age, gender, location and interests, from your platform analytics.
Past work: two or three campaigns with the brand name and a result.
Testimonials: a line from a brand you have worked with, if you have one.
What you offer: UGC videos, sponsored posts, Stories, usage rights.
Rates: starting prices, or "from" prices per package.
Contact: email and your portfolio link.

How long it should be

Hootsuite says about one page; Influencer Marketing Hub says no more than three. One page that a brand can read in a minute, with links for the rest, wins.

What to leave out

Stats that don’t help you. Show the platform and the numbers that make your case, and cut the rest.
Old numbers. Update your stats every month or two, and date them.
Anything you can’t back up. Brands check.

Ready to make one? Start from the media kit template.

Put it to work

A portfolio page brands can browse, a rate card that turns into a quote, and a tracker from pitch to paid. Get an email as new tools open.

Or make your free portfolio now →

Where these numbers come from

1.Hootsuite: Influencer media kit 101 (September 2025)
2.Influencer Marketing Hub: How to create an award-winning influencer media kit (September 2024)

Checked October 2026. Spot something out of date? Tell us on the contact page and we'll update it.

Questions creators ask

+Should I put my rates in my media kit?

Both sources we checked list pricing as a media kit section. "From" prices per package work well: they set expectations and leave room to quote each brief.

+How often should I update my media kit?

Whenever your numbers move much, and at least every couple of months. Date the stats so brands know they are current.

Keep going

Coming next

Your portfolio, media kit and deals in one place

A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.