Free calculator · Instagram
Instagram money calculator
Instagram doesn't pay creators for views the way YouTube does: most Instagram income is brand deals. This works out what a sponsored post is worth at your size, and what a month of them adds up to.
Published ranges for your size
Influencer Marketing Hub$100 – $500
Micro (10K–100K), per post
Later$500 – $2,500
Micro (10K–100K), per post, any platform
Collabstr average paid$193
Per Instagram collaboration on its marketplace, all sizes together (asking: $214)
Keep this quote
Save it as your rate card
Your rates sit on your portfolio page and turn into a quote a brand can accept. Contracts and invoices made from each deal come next: get an email when they open.
Instagram's own payouts
- Gifts: viewers send Stars on your Reels. You need 500 followers and to be 18 or older, and Instagram pays $0.01 per Star.
- Subscriptions: followers pay monthly for exclusive content. You need 10,000 followers and to be 18 or older.
Where these numbers come from
- 1.Influencer Marketing Hub: Influencer Rates 2026 (updated October 2026)Planning ranges; no sample stated. Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+.
- 2.Later: Influencer pricing benchmarks: the complete 2026 guide (July 2026)Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+. All platforms together.
- 3.Collabstr: 2026 Influencer Marketing Report (2026, covering 2025)Its marketplace: 472,000+ packages and 21,000 collaborations. Not split by follower count.
- 4.Instagram Help Center: How to earn money on Instagram Gifts
- 5.Instagram Help Center: Eligibility requirements for Instagram Subscriptions
Checked October 2026. Spot something out of date? Tell us on the contact page and we'll update it.
Questions creators ask
+Does Instagram pay you for followers or views?
Not for followers. Instagram’s built-in earning tools include Gifts on Reels and Subscriptions; most creators’ Instagram income comes from brand deals.
+How many followers do you need to make money on Instagram?
Gifts need 500 followers and Subscriptions need 10,000, both for accounts 18 and over. Brands work with accounts from about 1,000 followers, which the pricing sources call nano-influencers.
+How much is one Instagram Gift worth?
Instagram pays $0.01 per Star received.
Keep going
- Influencer pricing calculatorWhat a sponsored post is worth by platform, followers and engagement.
- Engagement rate calculatorEngagement by followers, reach or views, against platform averages.
- Media kit templateA one-page media kit layout brands read in 30 seconds.
- Brand pitch email templatesCold pitches and follow-ups for UGC and sponsored posts.
Coming next
Your portfolio, media kit and deals in one place
A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.