Template · Media kits
Media kit template
[YOUR NAME] [Niche, e.g. Skincare · Home · Pets] creator · [City, Country] [One line: what you make and for whom, e.g. "Short, honest product videos for women 25–34 who research before they buy."] THE NUMBERS (as of [month year]) - TikTok @[handle]: [followers] followers · [average views] average views · [x.x%] engagement - Instagram @[handle]: [followers] followers · [average Reel views] average Reel views · [x.x%] engagement - YouTube [channel]: [subscribers] subscribers · [average views] average views MY AUDIENCE - [72% women, 25–34] - Top countries: [US 54%, Canada 18%, UK 9%] - Interests: [skincare, home, wellness] BRANDS I'VE WORKED WITH - [Brand A]: [what you made] → [result: e.g. "38k views, 4.1% engagement, used in their ads"] - [Brand B]: [what you made] → [result] WHAT BRANDS SAY "[One sentence from a brand contact.]" — [Name, role, brand] WHAT I OFFER - UGC videos (you post them or run them as ads): from $[ ] per video - Sponsored TikTok or Reel on my account: from $[ ] - Story set with link: from $[ ] - Paid usage, whitelisting and extra hooks: quoted per brief LET'S WORK TOGETHER [email] · [portfolio link]
Filling it in
- Pull the numbers from each platform’s analytics, average them over your last 10 to 20 posts, and date them.
- Work out your engagement rate with the engagement rate calculator.
- Set "from" prices with the UGC rate calculator and the influencer pricing calculator.
- Keep it to one page. Link to your portfolio for more videos.
The what to put in a media kit guide explains each section.
Coming next
Fill this in from your deals
Contracts and invoices built from a deal’s terms, so you stop retyping them. Get an email when they open.
Where these numbers come from
- 1.Hootsuite: Influencer media kit 101 (September 2025)
- 2.Influencer Marketing Hub: How to create an award-winning influencer media kit (September 2024)
Checked October 2026. Spot something out of date? Tell us on the contact page and we'll update it.
Questions creators ask
+What is a media kit for creators?
A one-page summary of who you are, your audience and stats, your past brand work and what you offer, sent to brands before a deal.
+Do UGC creators need a media kit?
Yes, but it leads with the work instead of follower counts: your best sample videos, the brands you have made content for and your rates.
+Should a media kit be a PDF?
A PDF or a web page both work. A link is easier to keep up to date and doesn’t get stuck in spam filters.
Keep going
- What to put in a media kitThe sections brands look for, in the order they read them.
- Engagement rate calculatorEngagement by followers, reach or views, against platform averages.
- Sponsorship proposal templateA proposal you can send a brand today, with every section filled in.
- UGC rate calculatorPrice a UGC video with usage rights, whitelisting, hooks and rush fees, line by line.
- Best media kit makers for influencersLive stats or designed by hand: four media kit makers compared.
- Compare creator toolsBeacons, Passionfroot, Canva, Notion, Stan and Collabstr: prices, fees and features from their own pages.
Coming next
Your portfolio, media kit and deals in one place
A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.