Guide · Brand deals
How to get brand deals
Pitch brands that already pay creators
- Brands running creator-style ads in your niche. If they’re paying for ads, they need new videos every month.
- Brands other creators in your niche have tagged as partners recently.
- Brands you already buy from, where your enthusiasm is real.
Find the right person
Look for the influencer, partnerships, social or growth marketing manager. A named person replies far more often than a general inbox. Smaller brands often have a "collabs" or "partnerships" address on their site.
Send a short, specific pitch
One idea, one proof point, one link and one question, under 150 words. The pitch email templates give you five to start from.
Have the numbers ready
- For posts on your account: your average views and engagement rate from the last 30 days. The engagement rate calculator works them out.
- For UGC: your base rate and your add-ons, from the UGC rate calculator.
- A media kit link for everything else.
Turn a reply into a signed deal
- Confirm the brief in writing: deliverables, dates, usage.
- Send a quote with each add-on on its own line, or a sponsorship proposal.
- Expect one counter-offer. Trade scope for price (fewer hooks, shorter usage) rather than dropping your rate.
- Sign a contract before you film (UGC or influencer).
- Invoice the deposit on signing.
Put it to work
Your portfolio, media kit and deals in one place
A portfolio page brands can browse, a rate card that turns into a quote, and a tracker from pitch to paid. Get an email as new tools open.
Questions creators ask
+How many followers do you need for brand deals?
For UGC, none: brands pay for the content. For sponsored posts, brands work with creators of every size; smaller accounts often get more deals per follower because their audiences engage more.
+Should I work for free products?
Gifted products can be fine for building your first samples, but say clearly that paid usage, whitelisting and exclusivity are not included in a gift.
+How do I respond when a brand asks for my rates?
Send a specific number with line items within a day. A clear quote usually gets a counter-offer; a vague answer usually gets silence.
Keep going
- Brand pitch email templatesCold pitches and follow-ups for UGC and sponsored posts.
- Sponsorship proposal templateA proposal you can send a brand today, with every section filled in.
- Influencer pricing calculatorWhat a sponsored post is worth by platform, followers and engagement.
- UGC rate calculatorPrice a UGC video with usage rights, whitelisting, hooks and rush fees, line by line.
Coming next
Your portfolio, media kit and deals in one place
A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.