Free calculator · Sponsored posts
Influencer pricing calculator
What a sponsored post is worth at your size, on Instagram, TikTok or YouTube. The published ranges disagree, so you see each one next to its source instead of a single made-up number.
Published ranges for your size
Influencer Marketing Hub$100 – $500
Micro (10K–100K), per post
Later$500 – $2,500
Micro (10K–100K), per post, any platform
Collabstr average paid$193
Per Instagram collaboration on its marketplace, all sizes together (asking: $214)
Keep this quote
Save it as your rate card
Your rates sit on your portfolio page and turn into a quote a brand can accept. Contracts and invoices made from each deal come next: get an email when they open.
How to use the ranges
Start from the middle of the range for your platform and size. Move up if your engagement beats your peers', your niche is one brands pay a premium for, or the deal includes usage rights or exclusivity. Move down for gifted-plus-fee deals or a first collaboration you want as a case study.
Where these numbers come from
- 1.Influencer Marketing Hub: Influencer Rates 2026 (updated October 2026)Planning ranges; no sample stated. Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+.
- 2.Later: Influencer pricing benchmarks: the complete 2026 guide (July 2026)Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+. All platforms together.
- 3.Collabstr: 2026 Influencer Marketing Report (2026, covering 2025)Its marketplace: 472,000+ packages and 21,000 collaborations. Not split by follower count.
Checked October 2026. Spot something out of date? Tell us on the contact page and we'll update it.
Questions creators ask
+How much should an influencer charge per post?
It depends on platform, followers, engagement and what the brand gets. Influencer Marketing Hub puts Instagram micro-influencers (10K–100K) at $100–$500+ a post, while Later puts micro posts at $500–$2,500 across platforms: use the range as a frame and your engagement and niche to pick a point in it.
+What do brands actually pay influencers?
On Collabstr’s marketplace the average paid per collaboration was $193 on Instagram, $186 on TikTok and $255 on YouTube, and 80% of collaborations cost under $300.
+Why do the price ranges differ so much?
Each publisher uses its own data, tiers and assumptions, and none of the per-tier ranges states a sample. That is why the calculator shows them side by side.
Keep going
- Instagram money calculatorWhat brands pay for a post, Reel or story at your size.
- Engagement rate calculatorEngagement by followers, reach or views, against platform averages.
- Sponsorship proposal templateA proposal you can send a brand today, with every section filled in.
- Influencer contract templateA sponsored-post agreement with disclosure, exclusivity and approvals.
Coming next
Your portfolio, media kit and deals in one place
A portfolio page brands can browse, a media kit with live stats, a rate card that turns into a quote, and a tracker that takes each deal from pitch to paid invoice. Free to start.