Template · Pitching

Brand pitch email templates

A pitch email has one job: get a reply. Keep it under 150 words, make one specific offer, and link to your portfolio instead of attaching files.

Before you send

Find a named person: the brand’s partnerships, influencer or social media manager. A general inbox is a last resort.
Watch the brand’s current ads and say which kind of video you would make for them.
Have a portfolio link ready. Three strong samples beat ten average ones.
Know your price before they ask. Use the UGC rate calculator.

Cold UGC pitch

Subject: UGC videos for [Brand]'s [product] ads

Hi [first name],

I'm [name], a UGC creator who makes [testimonial / unboxing / how-to] videos for [category] brands. I noticed your current ads lead with [what you saw], and I'd love to make you three new hooks in that style for [product].

Here's my portfolio: [link]. My most recent [category] video got [result, e.g. a 2.1% CTR for the brand].

Could I send a quote for 3 videos with 2 hooks each?

[Name]
[Portfolio link]

Sponsored-post pitch

Subject: [Your niche] audience for [Brand]: idea for [month]

Hi [first name],

I make [niche] videos for [number] followers on [platform], mostly [audience, e.g. women 25–34 in the US]. They keep asking about [problem the product solves], and [product] is the answer I'd actually recommend.

The idea: [one sentence, e.g. "a 'what I use every morning' Reel with your serum as the one step I won't skip"].

My last 30 days: [average views] average views, [engagement rate] engagement. Media kit: [link].

Open to a quick quote?

[Name]

Pitch after using the product

Subject: I've been using [product] for [time]: video idea

Hi [first name],

I bought [product] [time] ago and it's become part of my [routine]. I filmed a quick test clip of how I use it: [link].

I'd love to turn it into a full video for your ads or your page. Portfolio: [link].

Want me to send options and pricing?

[Name]

Follow-up after 5–7 days

Subject: Re: [original subject]

Hi [first name],

Following up on the idea below. Happy to send one sample hook for [product] so you can see the style before deciding.

[Name]

Final follow-up after another week

Subject: Re: [original subject]

Hi [first name],

I'll leave it here for now. If [Brand] is planning new creative for [season or launch], my portfolio is at [link] and I'd be glad to help.

Thanks,
[Name]

What gets a reply

A subject line with the brand’s name and a specific idea.
One clear ask: "Can I send a quote?" is easier to answer than "Let me know if you’re interested".
A real result from past work, even a small one.
Two follow-ups at most, a week apart.

Coming next

Contracts and invoices built from a deal’s terms, so you stop retyping them. Get an email when they open.

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Questions creators ask

+How long should a pitch email be?

Under 150 words. One idea, one proof point, one link and one question.

+Should I attach my media kit?

Link to it instead. Attachments get caught by filters and a link lets the brand see your latest numbers.

+How many times should I follow up?

Twice, about a week apart. After that, move on and pitch again when the brand launches something new.

Keep going