# Media kit template

> A free one-page media kit template for creators and UGC creators: every section brands look for, filled in as an example you can copy, plus what to cut.

Canonical: https://ugccreatorportfolio.com/media-kit-template

One page, read in a minute: who you are, the numbers, the proof, the offer and how to book you. Copy the outline, fill in your numbers, and lay it out in whatever design tool you like.

**Media kit outline (one page)**

```text
[YOUR NAME]
[Niche, e.g. Skincare · Home · Pets] creator · [City, Country]
[One line: what you make and for whom, e.g. "Short, honest product videos for women 25–34 who research before they buy."]

THE NUMBERS (as of [month year])
- TikTok @[handle]: [followers] followers · [average views] average views · [x.x%] engagement
- Instagram @[handle]: [followers] followers · [average Reel views] average Reel views · [x.x%] engagement
- YouTube [channel]: [subscribers] subscribers · [average views] average views

MY AUDIENCE
- [72% women, 25–34]
- Top countries: [US 54%, Canada 18%, UK 9%]
- Interests: [skincare, home, wellness]

BRANDS I'VE WORKED WITH
- [Brand A]: [what you made] → [result: e.g. "38k views, 4.1% engagement, used in their ads"]
- [Brand B]: [what you made] → [result]

WHAT BRANDS SAY
"[One sentence from a brand contact.]" — [Name, role, brand]

WHAT I OFFER
- UGC videos (you post them or run them as ads): from $[ ] per video
- Sponsored TikTok or Reel on my account: from $[ ]
- Story set with link: from $[ ]
- Paid usage, whitelisting and extra hooks: quoted per brief

LET'S WORK TOGETHER
[email] · [portfolio link]
```

## Filling it in

- Pull the numbers from each platform’s analytics, average them over your last 10 to 20 posts, and date them.
- Work out your engagement rate with the [engagement rate calculator](https://ugccreatorportfolio.com/engagement-rate-calculator).
- Set "from" prices with the [UGC rate calculator](https://ugccreatorportfolio.com/ugc-rate-calculator) and the [influencer pricing calculator](https://ugccreatorportfolio.com/influencer-pricing-calculator).
- Keep it to one page. Link to your portfolio for more videos.

The [what to put in a media kit](https://ugccreatorportfolio.com/guides/what-to-put-in-a-media-kit) guide explains each section.

## Where these numbers come from

1. [Hootsuite: Influencer media kit 101](https://blog.hootsuite.com/influencer-media-kit/) (September 2025)
2. [Influencer Marketing Hub: How to create an award-winning influencer media kit](https://influencermarketinghub.com/influencer-media-kit/) (September 2024)

Checked October 2026.

## Questions creators ask

### What is a media kit for creators?

A one-page summary of who you are, your audience and stats, your past brand work and what you offer, sent to brands before a deal.

### Do UGC creators need a media kit?

Yes, but it leads with the work instead of follower counts: your best sample videos, the brands you have made content for and your rates.

### Should a media kit be a PDF?

A PDF or a web page both work. A link is easier to keep up to date and doesn’t get stuck in spam filters.

## Related

- [What to put in a media kit](https://ugccreatorportfolio.com/guides/what-to-put-in-a-media-kit)
- [Engagement rate calculator](https://ugccreatorportfolio.com/engagement-rate-calculator)
- [Sponsorship proposal template](https://ugccreatorportfolio.com/templates/sponsorship-proposal)
- [UGC rate calculator](https://ugccreatorportfolio.com/ugc-rate-calculator)
- [Best media kit makers for influencers](https://ugccreatorportfolio.com/best/media-kit-makers-for-influencers)
- [Compare creator tools](https://ugccreatorportfolio.com/compare)