# Influencer pricing calculator

> Free influencer pricing calculator for Instagram, TikTok and YouTube: published sponsored-post ranges for your follower count, side by side with their sources.

Canonical: https://ugccreatorportfolio.com/influencer-pricing-calculator

What a sponsored post is worth at your size, on Instagram, TikTok or YouTube. The published ranges disagree, so you see each one next to its source instead of a single made-up number.

The interactive calculator runs on the page at https://ugccreatorportfolio.com/influencer-pricing-calculator; what you type into it stays in your browser.

## How to use the ranges

Start from the middle of the range for your platform and size. Move up if your engagement beats your peers', your niche is one brands pay a premium for, or the deal includes usage rights or exclusivity. Move down for gifted-plus-fee deals or a first collaboration you want as a case study.

## Where these numbers come from

1. [Influencer Marketing Hub: Influencer Rates 2026](https://influencermarketinghub.com/influencer-rates/) (updated October 2026). Planning ranges; no sample stated. Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+.
2. [Later: Influencer pricing benchmarks: the complete 2026 guide](https://later.com/blog/influencer-pricing-benchmarks-the-complete-2026-guide/) (July 2026). Tiers: nano 1K–10K, micro 10K–100K, macro 100K–1M, mega 1M+. All platforms together.
3. [Collabstr: 2026 Influencer Marketing Report](https://collabstr.com/2026-influencer-marketing-report) (2026, covering 2025). Its marketplace: 472,000+ packages and 21,000 collaborations. Not split by follower count.

Checked October 2026.

## Questions creators ask

### How much should an influencer charge per post?

It depends on platform, followers, engagement and what the brand gets. Influencer Marketing Hub puts Instagram micro-influencers (10K–100K) at $100–$500+ a post, while Later puts micro posts at $500–$2,500 across platforms: use the range as a frame and your engagement and niche to pick a point in it.

### What do brands actually pay influencers?

On Collabstr’s marketplace the average paid per collaboration was $193 on Instagram, $186 on TikTok and $255 on YouTube, and 80% of collaborations cost under $300.

### Why do the price ranges differ so much?

Each publisher uses its own data, tiers and assumptions, and none of the per-tier ranges states a sample. That is why the calculator shows them side by side.

## Related

- [Instagram money calculator](https://ugccreatorportfolio.com/instagram-money-calculator)
- [Engagement rate calculator](https://ugccreatorportfolio.com/engagement-rate-calculator)
- [Sponsorship proposal template](https://ugccreatorportfolio.com/templates/sponsorship-proposal)
- [Influencer contract template](https://ugccreatorportfolio.com/templates/influencer-contract)