# What to put in a media kit

> What goes in a creator media kit, in the order brands read it: who you are, your audience and stats, past work and results, what you offer, rates and contact details.

Canonical: https://ugccreatorportfolio.com/guides/what-to-put-in-a-media-kit

A media kit answers a brand’s questions before they ask: who you are, who watches you, what you have done for other brands, and what working with you costs.

## The sections, in the order brands read them

1. **About you:** name, location, what you make, and a photo.
2. **Your stats:** followers on the platforms that matter, average views, and engagement rate from the [engagement rate calculator](https://ugccreatorportfolio.com/engagement-rate-calculator), with the dates they cover.
3. **Your audience:** age, gender, location and interests, from your platform analytics.
4. **Past work:** two or three campaigns with the brand name and a result.
5. **Testimonials:** a line from a brand you have worked with, if you have one.
6. **What you offer:** UGC videos, sponsored posts, Stories, usage rights.
7. **Rates:** starting prices, or "from" prices per package.
8. **Contact:** email and your portfolio link.

## How long it should be

Hootsuite says about one page; Influencer Marketing Hub says no more than three. One page that a brand can read in a minute, with links for the rest, wins.

## What to leave out

- Stats that don’t help you. Show the platform and the numbers that make your case, and cut the rest.
- Old numbers. Update your stats every month or two, and date them.
- Anything you can’t back up. Brands check.

Ready to make one? Start from the [media kit template](https://ugccreatorportfolio.com/media-kit-template).

## Where these numbers come from

1. [Hootsuite: Influencer media kit 101](https://blog.hootsuite.com/influencer-media-kit/) (September 2025)
2. [Influencer Marketing Hub: How to create an award-winning influencer media kit](https://influencermarketinghub.com/influencer-media-kit/) (September 2024)

Checked October 2026.

## Questions creators ask

### Should I put my rates in my media kit?

Both sources we checked list pricing as a media kit section. "From" prices per package work well: they set expectations and leave room to quote each brief.

### How often should I update my media kit?

Whenever your numbers move much, and at least every couple of months. Date the stats so brands know they are current.

## Related

- [Media kit template](https://ugccreatorportfolio.com/media-kit-template)
- [Engagement rate calculator](https://ugccreatorportfolio.com/engagement-rate-calculator)
- [Sponsorship proposal template](https://ugccreatorportfolio.com/templates/sponsorship-proposal)
- [Brand pitch email templates](https://ugccreatorportfolio.com/templates/pitch-email)