# Engagement rate calculator

> Free engagement rate calculator: by followers, reach or views, for Instagram, TikTok, YouTube and Facebook, compared with 2026 benchmark reports.

Canonical: https://ugccreatorportfolio.com/engagement-rate-calculator

Brands look at engagement before followers. Work yours out the three ways brands and tools calculate it, then see how it compares with the 2026 benchmark reports.

The interactive calculator runs on the page at https://ugccreatorportfolio.com/engagement-rate-calculator; what you type into it stays in your browser.

## Which number to put in your media kit

Use the rate by followers over your last 10 to 20 posts, and say which posts and dates it covers. Brands compare it with other creators, and a figure they can check builds trust faster than a flattering one.

## Where these numbers come from

1. [Hootsuite: How to calculate engagement rate](https://blog.hootsuite.com/calculate-engagement-rate/) (October 2026). The standard formulas as published.
2. [Rival IQ: 2026 Social Media Industry Benchmark Report](https://www.quid.com/knowledge-hub/resource-library/blog/2026-social-media-industry-benchmark-report) (March 2026). Brand accounts (150 companies per industry), median per post, interactions ÷ followers.
3. [Socialinsider: 2026 Social Media Benchmarks](https://www.socialinsider.io/social-media-benchmarks) (January 2026, updated quarterly). Brand accounts.

Checked October 2026.

## Questions creators ask

### How do you calculate engagement rate?

Add up likes, comments, shares and saves on a post, divide by your followers (or by the post’s reach or views), and multiply by 100. Average it over several recent posts.

### What is a good engagement rate on Instagram?

Rival IQ’s 2026 report puts the median brand account at 0.3% per post by followers, and Socialinsider’s average is 0.45%. Creators usually run well above brand accounts.

### What is a good engagement rate on TikTok?

TikTok engages more than other platforms: Rival IQ’s 2026 median is 2.01% and Socialinsider’s average is 2.5%, both for brand accounts.

### Which engagement rate formula should I use?

By followers is what the benchmark reports and most brands use, so it is the one to put in your media kit. By reach or views says more about how each post landed.

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